The Born Korea Introduces Two Meal Kits Featuring Baek Jong-won's Secret Recipes

[Asia Economy Reporter Moon Hyewon] The Born Korea announced on the 15th that it has newly launched two types of home meal kits that embody the know-how of CEO Baek Jong-won.

The two meal kits were designed to allow consumers to easily and conveniently recreate the menus introduced on Baek's YouTube channel, ‘Baek Jong-won's Cooking Secrets,’ at home. Using high-quality ingredients such as handmade ham made in the Jeju region and domestically grown green onions as the main components, these kits are perfect for consumers looking for home or outdoor camping menus.

‘Jeju Geumak Budae Jjigae’ generously includes three types of handmade ham produced by pig farms in Geumak Village, Jeju, allowing you to enjoy the unique umami and mild taste of the ham simultaneously. The broth, made rich with a sauce developed by CEO Baek himself and concentrated beef bone extract, is combined with fresh vegetables including enoki mushrooms and jjigae kimchi, offering a variety of flavors and textures. Adding the included handmade sujebi (hand-pulled dough flakes) and ramen noodles makes for an even more satisfying meal.

‘Clear Broth Green Onion Yukgaejang’ is a reinterpretation of the representative Korean dish ‘Yukgaejang’ using Baek's recipe, featuring a clear broth richly infused with domestically grown green onions and beef, which play the role of the dish's key flavor enhancers. With its strong green onion aroma and clean broth taste, it is enjoyable for all ages, and can be made spicier by adding red pepper powder according to preference.

The two meal kits are available for pre-sale through The Born Market, Market Kurly, and Homeplus.

This content was produced with the assistance of AI translation services.