Emart Enhances Supermarket Competitiveness with Renovations at 10 Stores This Year

Emart Gyeonggi Gwangju Branch.

Emart will continue its customer-centric store restructuring strategy (renewal) this year. Following the renewal of 9 stores in 2020 and 19 stores in 2021, the company plans to renew a total of 10 stores this year.

On the 26th of last month, Emart opened its fourth renewed store of the year, Gyeonggi Gwangju Branch. The Gyeonggi Gwangju Branch is located in an area where large-scale residential developments are planned near the store by 2024. Emart has introduced specialty stores for essential daily goods that encapsulate the Emart experience, such as Electro Mart, Toy Kingdom, and At Home, to satisfy all customers from the MZ generation (Millennials + Generation Z) to the elderly. The fresh food section has been transformed into a 'storytelling experiential store' where customers can engage their five senses. Through diversification of varieties, unique fruits that can only be found at Emart have been prepared, and the store has been changed into a place that delivers information interesting from the customer's perspective.

Emart aims to maximize the competitiveness of offline marts through 'customer-centric renewal.' In fact, the Emart Wolgye Branch, which was renewed in May 2020, saw sales in April of this year, its second year after reopening, increase by about 114% compared to April 2020 before the renewal. The proportion of customers in their 30s and 40s increased by 50.6% and 49.8%, respectively. Customers in their 20s also increased by 35%.

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