Rich&Co Opens Road Shop to Accelerate Targeting of 'Online-Offline Linked Market (O2O)'
[Asia Economy Reporter Changhwan Lee] Corporate insurance agency Rich&Co announced on the 14th that it will open offline stores to accelerate its attack on the insurance O2O (online-to-offline linked marketing) market.
Rich&Co will open three locations: two GoodRich Lounge roadshops (Gwanak branch, Cheonan branch) and one GoodRich Lounge martshop (Homeplus Hwaseong Dongtan branch).
GoodRich Lounge is a hub-type store for selection and concentration. Roadshops are opened in metropolitan cities and major large cities, while martshops are opened in specialized areas with large stores connected to malls, covering gaps between regions and areas.
They serve as regional hub base camps with general branch forms, acting as forward bases for consultations and external sales activities of RPs (Rich Planners).
The company emphasized that through this, it expects to complete a strong O2O service connecting the GoodRich app and GoodRich Lounge, enabling more active customer acquisition activities.
In particular, through GoodRich Lounge, the company provides opportunities for customers as well as RPs to directly experience the specialized IT infrastructure related to insurance that the company possesses, allowing it to offer customers differentiated and high-quality services.
Furthermore, it plans to actively expand new sales channels by attracting excellent RPs. Currently, the three GoodRich Lounges operating nationwide have a consultation reservation rate through the GoodRich app exceeding 70%.
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Seungpyo Han, CEO of Rich&Co, stated, “GoodRich Lounge is the ultimate culmination that guarantees the scalability of the GoodRich platform and implements O2O services,” adding, “We will maximize the synergy effect of the GoodRich app and GoodRich Lounge, which embody our insurance-related IT technology, to maintain a continuous advantage in competition with GAs.”
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