Shinsegae Food Launches 'Brand Cola Nanaastro' Edition

[Asia Economy Reporter Song Seung-yoon] Shinsegae Food announced on the 14th that it will release a limited edition of the No Brand Burger exclusive carbonated drinks, ‘Brand Cola’ and ‘Brand Cider,’ featuring the character ‘NanaAstro,’ famous as the space cat.

The NanaAstro edition is a product that incorporates the character ‘NanaAstro’ by artist Lee Kyung-mi, who is consistently popular among young people, into the can packaging. The can packages of Brand Cola and Cider feature a design combining NanaAstro’s unique cute expressions and movements. There are a total of three types: two cola variants and one cider variant.

Shinsegae Food plans to issue non-fungible tokens (NFTs) utilizing this next month. The first batch of Brand Cola and Cider NFTs, issued on the 2nd, were all distributed on the day of application with 10,000 units. The Brand Cola and Cider NanaAstro editions will be sold in a limited quantity of 1.3 million units nationwide at No Brand Burger stores until August 31.

A Shinsegae Food official said, "We focused on providing consumers with a unique experience by utilizing Brand Cola and Cider, which can only be enjoyed at No Brand Burger," adding, "We will continue to enhance the value of Brand Cola and Cider through various activities such as collaborations with famous artists and NFT issuance."

This content was produced with the assistance of AI translation services.