Daehong Planning is hosting the 39th 'DCA University Student Advertising Awards'.

Daehong Planning is hosting the 39th 'DCA University Student Advertising Awards'.

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[Asia Economy Reporter Lim Chun-han] Daehong Planning announced on the 14th that it will hold the 39th ‘DCA University Student Advertising Awards.’

The University Student Advertising Awards is a representative domestic university student advertising contest established in 1984 to compete the creativity of university students aspiring to become advertisers and to nurture prospective advertisers.

This year, 11 brands were presented as tasks: Lotte Chilsung Beverage Starlight Cheongha Sparkling, Lotte Confectionery Zero, Lotte World Adventure Busan, Lotte GRS Lotteria, Sangsangin Securities, Naver Whale, DB Group, Hana Bank Young Hana, Kyungdong Pharmaceutical Geunaelen, KT Y, and Allok Allok Patch.

A total of 12 award-winning teams will receive up to 33 million KRW in prize money, including the Sangsangin Securities Special Award, and the grand prize and first-place special award winners will each be offered internship opportunities at Daehong Planning and Sangsangin Securities. Submissions will be accepted from the 1st to the 11th of next month through the DCA website. The final winners will be decided through preliminary screening by active advertising professionals and final judging by a panel of advertising and academic experts. The winning works will be announced in the fourth week of August, and the awards ceremony will be held offline in September.



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