'What Is Work?' Baemin Answers

Elegant Brothers' Work Culture Explored in 'Ige Museun Iriya!' Publication

[Asia Economy Reporter Kim Cheol-hyun] Woowa Brothers, the operator of Baedal Minjok (Baemin) (CEO Kim Beom-jun), announced on the 14th that they will publish a book about work titled "What Is This Work!"

This book contains the presentation content about Woowa Brothers' work culture covered at the "What Is This Work! Conference" held on April 1st. At the conference, speakers including Kim Bong-jin, the founder of Baemin and chairman of Woowa Brothers, CEO Kim Beom-jun, Han Myung-su, Chief Creative Officer (CCO), Jang In-seong, Chief Branding Officer (CBO), and Ahn Yeon-ju, Head of People, shared their thoughts and experiences about Woowa Brothers' work culture and work.

The book is composed of five chapters based on the conference sessions. In the first chapter, readers can find "11 Ways to Work Better in Songpa-gu," directly explained by Chairman Kim Bong-jin. Chairman Kim advises those who want to work better, saying, "I think it would be good to ask yourself a lot and choose how you want to work, what kind of method suits your inner self, and what kind of company fits you well," adding, "There are various ways of working in the world, so it would be good to look at several methods and, if possible, keep reflecting on yourself to find work that you can do happily."

Jang In-seong, Chief Branding Officer (CBO) of Woowa Brothers, said about this book, "It fully contains the insights gained through the process of trying, failing, and growing that Woowa Brothers has gone through," and added, "I hope this book becomes a heartfelt message of encouragement to everyone who sometimes feels exhausted and faces challenging moments while working."

This content was produced with the assistance of AI translation services.