[Asia Economy (Hongseong) Reporter Jeong Il-woong] The number of participants in the "1 million signature campaign" to attract the "2027 Summer Universiade" in the Chungcheong region has exceeded 500,000.

On the 14th, the Chungcheong Region Joint Hosting Committee for the Summer Universiade announced that as of the 9th, the number of participants in the signature campaign was counted at 522,110.

The committee expects that the goal of 1 million signatures by the end of August will be easily achieved, considering that all offline signature books have not yet been submitted.

Once the signature campaign goal is reached, the committee plans to deliver the signature books to the inspection team led by Leonz Edher, President of the International University Sports Federation (FISU), who is scheduled to visit in August.

The signature campaign is being conducted through both offline methods centered on cities, counties, and districts, as well as towns, townships, and neighborhoods in the Chungcheong region, and online methods.

Previously, the committee promoted participation in the signature campaign through subway advertisements in Seoul and Daejeon, elevator video ads in domestic apartments, and other promotions timed with the lifting of social distancing measures to spread the enthusiasm for hosting the event from urban residents in the Chungcheong area nationwide.

They are also conducting social media promotional events, providing prizes through a lottery among those who participate in the signature campaign.

Meanwhile, the Summer Universiade is scheduled to be held in August 2027, with about 15,000 participants from over 150 member countries of the International University Sports Federation.

A total of 18 sports will be contested at the event.

If the Chungcheong region successfully hosts this event, the economic ripple effect is expected to reach 2.7289 trillion won, with employment inducement effects of 10,499 jobs and employment creation effects of 7,244 jobs.



This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing