Emart Health Supplement 'BioPublic' Sells 1 Million Units... Launches First Anniversary Discount

BioPublic Up to 50% Discount Event from 16th to 29th
Aging Society Drives Self-Medication Trend Focusing on Prevention Over Treatment
"Plan to Expand to 70 Integrated Health Supplement Stores and 40 BioPublic Products"

Emart, 'BioPublic'.

[Asia Economy Reporter Yuri Kim] Emart's health functional food private label (PL) brand 'BioPublic' is celebrating its first anniversary with discounts of up to 50%.

Emart announced on the 14th that it will hold a BioPublic brand launch 1st anniversary event from June 16 to 29. Multivitamins, lutein, milk thistle, vitamin C sticks, joint care, and rTG omega-3 will be sold as '2+1' offers. All BioPublic products priced over 10,000 KRW and all Water Jelly products can be purchased at a 50% discounted price when buying two or more with the event card.

BioPublic is a health functional food PL brand launched by Emart in June last year. It was released with the purpose of popularizing health functional foods that are good for the body. Analyzing Emart's health functional food sales over the past year, BioPublic products sold more than 1 million units in one year. Simply put, that means two units were sold every minute.

Emart stated that the key factor was setting the intake period to 1-2 months and pricing the products 20-30% cheaper compared to similar products, making both quantity and price easily accessible without burden. Among BioPublic products, the most popular items are probiotic lactobacillus (2g×50 packets) and rTG omega-3 (1020mg×50 capsules).

In line with the goal of popularizing health functional foods, the number of products has also significantly increased. BioPublic started last year with nine essential health functional foods such as omega-3, vitamins, and red ginseng, and currently operates 29 products including diet care, blood pressure care, and stomach health care. BioPublic is produced with ingredients selected by Kolmar BNH, the No.1 domestic health functional food original design manufacturing (ODM) company.

Emart analyzed that BioPublic gained more attention as the aging society and the spread of COVID-19 overlapped, creating a social atmosphere that values prevention over treatment, and consequently, the self-medication trend of managing one's own health emerged.

Emart operates specialized integrated health functional food stores in 30 locations including Wolgye and Sindorim branches. The plan is to expand specialized stores to 70 and BioPublic products to more than 40 in the future.

Meanwhile, in April, Emart selected Song Sohee, a traditional Korean music prodigy and broadcaster, as the model for BioPublic. Starting with image shoots and Instagram greeting videos, Song will continue various promotional activities as the official model of 'BioPublic.'

This content was produced with the assistance of AI translation services.