Imsil-gun Releases Successive Self-Branded Products Related to 'Cheongmaesil' and 'Ot'
[Imsil=Asia Economy Honam Reporting Headquarters, Reporter Park Nosik] Jeonbuk Imsil-gun is aggressively targeting consumers by continuously releasing strategic food products using local agricultural products.
On the 13th, according to the county, together with the Imsil Cheese and Food Research Institute (hereinafter referred to as the Institute), they are focusing on increasing brand power by continuously launching products related to their own brands ‘Imsil Aram’ and ‘Ottthankyou’ using medicinal crops and expanding distribution channels.
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First, the products launched under the Imsil Aram brand are sticks and collagen jelly made using plum syrup made only from green plums grown directly by the county.
These products are characterized by a clean taste without strong sweetness and are selling very well.
Most plum syrups ferment after opening, and as fermentation progresses, alcohol is produced, but Imsil plum products are individually packaged so they can be consumed without alcohol.
They can also be used as a cooking base, allowing you to enjoy a healthy taste when added to various dishes and salads.
The brand ‘Ottthankyou,’ which collectively refers to all lacquer-related products, includes lacquer Makgeolli, lacquer broth (3 types), and lacquer extract.
These products are continuously reproduced and sold, with the lacquer broth forming a fan base, leading to steadily increasing sales and expanding sales channels.
The county plans to intensify product promotion by holding tasting events at fairs and local food direct stores ahead of the upcoming Boknal season.
These products are currently sold at Imsil Nonghyup Hanaro Mart, local food direct stores (Osu Rest Area), Iksan National Food Cluster Food Market, Iksan Horticultural Nonghyup Hanaro Mart, Jinan Nonghyup, and online (Post Office Shopping Mall, social commerce, etc.).
The county also plans to expand sales channels through collaboration with specialized distribution companies.
In particular, as part of this year’s regional specialized food advancement project, an ‘Medicinal Crop Commercialization Production Facility’ will be expanded on the institute’s site and is scheduled for completion in the second half of the year.
The production facility will be built as a HACCP-certified facility and used as an agri-food processing platform, allowing products that were previously produced through OEM to be produced and sold directly by the institute.
Additionally, through the institute’s experts, support will be provided from product development to prototype production so that farmers, organizations, and companies related to food can produce safe processed products.
A county official said, “We will actively foster the food industry to create added value for local agricultural products by continuously releasing healthy and tasty products using local medicinal crops. We will strive to expand production areas and increase farmers’ income by enhancing added value through agri-food processing.”
Imsil=Asia Economy Honam Reporting Headquarters, Reporter Park Nosik sd2481@asiae.co.kr
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