MZ Products by MZ... Lotte Home Shopping Establishes PB Development Team

Lotte Homeshopping's Wooju Protein Protein Bar Injeolmi Flavor.

[Asia Economy Reporter Jeon Jinyoung] Lotte Homeshopping established the ‘MZ PB Development Team’ composed of MZ generation (Millennials + Generation Z) employees in September last year and is engaging in brand development and product planning that reflect the characteristics of the MZ generation.

The high-protein nutritional snack ‘Uju Protein,’ launched in January, is a product that reflects the MZ generation lifestyle. It features high content ingredients such as 21g of protein, the highest amount in Korea, and 10g of dietary fiber. The design also uses concepts and packaging suitable for social media (SNS), considering the MZ generation accustomed to posting certification shots. As a result, it was sold in limited quantities for two weeks on ‘Wadiz,’ the number one crowdfunding platform in Korea, achieving more than 40 times the target.

In line with the MZ generation’s emphasis on value consumption, ‘Otherapy’ was also launched. Otherapy’s starter package is an eco-friendly body package consisting of a shampoo bar, body bar, solid toothpaste, and bamboo toothbrush, using only plant-based ingredients.

Lotte Homeshopping plans to expand brands and products that reflect the needs of the MZ generation. They aim to plan a total of six products within the year.

This content was produced with the assistance of AI translation services.