bhc Chicken 'Gold King Boneless' Sells Well
[Asia Economy Reporter Moon Hyewon] bhc Chicken's 'Gold King Boneless' is a menu that maximizes the deep and clean yet sweet and salty charm by using aged soy sauce fermented for a long time and sweet honey. It is a popular product that ranked second in boneless menu sales within just one month of its release. Made from 100% domestically sourced chicken breast, the chicken menu features a batter mixed with rice flour, resulting in a crispy exterior and moist texture inside.
bhc Chicken officially entered the partial meat market in 2019 and first introduced Gold King based on soy sauce sauce. Gold King is known as a key product that directly influences franchise store sales growth.
Later, with the release of 'Gold King Boneless' in 2020, bhc Chicken completed the entire Gold King brand product line, ranging from whole chicken menus to partial meat series consisting of wings, legs, and breast meat, enabling the attraction of various consumer groups.
A bhc Chicken representative explained, "Gold King Boneless is a menu that shook the unshakable boneless menu rankings in a short period."
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Meanwhile, in 2019, bhc Chicken attracted industry attention by launching the 'Wing Star Series,' consisting of five flavors made only from chicken wing parts.
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