FSN Subsidiary Boosters Raises 12 Billion KRW Investment... "Expanding Platform Boosting Business"

[Asia Economy Reporter Jang Hyowon] FSN, a KOSDAQ-listed company, announced on the 13th that its subsidiary Boosters has secured a total investment of 12 billion KRW.

Boosters attracted an investment of 2 billion KRW from Wise Letter Investment in March, and recently succeeded in securing an additional 10 billion KRW investment from Inmark Equity Partners. With a total of 12 billion KRW in funds, Boosters plans to expand its business scope as a brand and platform service booster by investing in D2C partner brands and new platforms, maximizing synergy between the two sectors.

Operating a D2C commerce business, Boosters partners with promising brands that have excellent technology and high growth potential, providing integrated accelerating services including branding, advertising, marketing, and sales to grow together with its partners.

Through a partnership model that shares profits based on sales performance and an equity investment partnership model that provides financial and strategic investments to high-potential brands and shares the growth value of invested brands, Boosters has rapidly grown to become a company valued at 90 billion KRW within three years of its founding.

In addition to equity investment partners such as Lingti, Airleaf, and PlanB Bio, Boosters plans to strengthen new partnerships in the second half of the year and focus more on the growth of existing partners, including the direct sales of German BETOP’s Actoin 7% Derma Cream.

Boosters’ new business model and boosting capabilities are also reflected in tangible performance results. Boosters recorded sales of 45.6 billion KRW, a 268% increase compared to the previous year, and an operating profit of 2.7 billion KRW, contributing to FSN’s highest-ever performance since its establishment.

The funds secured through this investment will be used to invest in existing partner brands and expand business areas into platform boosting. The strategy is to acquire and grow a specialized platform that ranks first in a specific category, maximize immediate synergy with D2C brands, and achieve stable sales growth. In fact, detailed negotiations are underway to acquire a well-known domestic O2O community platform, and plans are in place to enhance the O2O services of the platform while specializing advertising services to maximize profitability.

Furthermore, Boosters plans to accelerate its overseas market expansion. Through its parent company FSN, it already has an Asian network centered on Southeast Asia and Greater China. Boosters itself gained experience and know-how in global business by entering overseas markets during the COVID-19 pandemic through mask sales. Recently, the company has expanded its dedicated overseas D2C organization and is actively moving to expand its overseas marketing lineup and build D2C malls to broaden its global market presence.

Seo Jeonggyo, CEO of Boosters, said, "Based on the synergy with excellent partners, we have been recognized for our achievements and succeeded in securing direct investment from external investment institutions for the first time in three years since our founding. Using the secured funds, we will support the expansion and growth of high-growth partner brands and grow into a leading domestic brand and service boosting company by maximizing synergy with the platform sector."

This content was produced with the assistance of AI translation services.