"Meet New Brands Recommended by Lotte ON" Lotte ON June Onchinsso Event Held
[Asia Economy Reporter Jeon Jinyoung] Lotte ON is holding the 'On.Chin.So (Introducing new friends of Lotte ON)' event until the 19th. 'On.Chin.So' is an event that selects popular brands among newly joined brands and introduces them with discount benefits. It was planned to help activate sales of new sellers who find it relatively difficult to generate sales compared to famous sellers.
According to Lotte ON on the 13th, a total of 11 sellers are participating in this month's On.Chin.So, offering popular products at up to 20% discount. They introduce and support sales of 11 brands, including 8 new brands in June and 3 brands that received the most support in last month's event.
Representative new brands include ‘Pia’, a cost-effective color cosmetics brand, ‘Arreureu’, a pet brand, and ‘Liqoop’, a small kitchen appliance brand. Popular products from these brands are sold at prices up to 20% cheaper. The 'May TOP3 Encore' features brands that received the most support in the previous event, such as ‘Balmuda’, called the Apple of the home appliance industry, and the travel bag brand ‘American Tourister’. During the event period, customers can enjoy up to 15% discount when purchasing popular products from these brands.
Additionally, a comment support event is held to provide various benefits to customers and sellers. Among customers who write the brand they want to support on the event page, 300 people will be selected by lottery to receive 1,000 L.Points. The top 3 sellers with the most support will be given the opportunity to participate in next month's event once more, and seller money worth up to 300,000 KRW, which can be used for Lotte ON advertisements, will be awarded.
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Ryu Seung-yeon, Sales Operations Team Leader at Lotte ON, said, "The On.Chin.So event, planned to help new sellers' sales, has become a formula for success on Lotte ON over time." He added, "We will continue to strive to discover good quality, cost-effective brands that are not yet well known to customers."
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