CU Launches Small-Packaged Vegetables 'Singsing Saengsaeng'... "Targeting Single and Two-Person Households"
[Asia Economy Reporter Lim Chunhan] CU announced on the 13th that it will launch the small-packaged vegetable series ‘Singsing Saengsaeng’ and take on the challenge of controlling grocery prices.
The Singsing Saengsaeng vegetable series offers 15 types of vegetables such as garlic, chili peppers, green onions, assorted ssam leaves, cabbage, and potatoes, portioned for 1 to 2 servings. All products are neatly washed and can be conveniently consumed anywhere.
By directly trading with Maninsan Nonghyup Sanji Distribution Center, a vegetable distribution channel equipped with the latest eco-friendly and GAP-based facilities, freshness is maximized and distribution margins are minimized. In fact, the prices of vegetables sold through this series range from a minimum of 900 won to a maximum of 4,500 won. This is about 30% cheaper than the industry average price and is competitive even when compared to large-volume sales at marts on a per 100g basis.
Small-packaged refrigerated meat is also available. Popular pork cuts such as samgyeopsal (pork belly), cheongyeopsal (pork jowl), deungsim deotsal (pork neck meat), and fan-shaped cuts suitable for steak are offered in 200g small portions.
A BGF Retail official said, “With the rise in dining-out prices, demand for home-cooked meals has increased among single- and two-person households, so we have significantly strengthened high-quality ingredients at reasonable prices. We will continue to expand fresh ingredients so that customers can enjoy a convenient and hearty meal without worrying about their wallets.”
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