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CJ ENM announced on the 10th that it has signed a Memorandum of Understanding (MOU) with the Saudi Arabian Ministry of Culture to strengthen cultural exchange and collaboration. From the left, Hamed bin Mohammad Fayez, Deputy Minister of the Saudi Ministry of Culture; Badr bin Abdullah bin Farhan Al Saud, Minister of the Saudi Ministry of Culture; Lee Mi-kyung, Vice Chairman of CJ Group; and Kang Ho-sung, CEO of CJ ENM, are posing for a commemorative photo at the signing ceremony held on the 9th at the CJ ENM Center. Photo by CJ ENM

[Asia Economy Reporter Cha Min-young] CJ ENM is stepping forward as a K-content envoy in the Middle East.

On the 10th, CJ ENM announced that it has signed a Memorandum of Understanding (MOU) with the Saudi Arabian Ministry of Culture to strengthen cultural exchange and collaboration.

Under this agreement, CJ ENM and the Saudi Ministry of Culture will expand cooperation and promote cultural exchange across various fields including film, music, performances, cuisine, cultural heritage, and architecture. Over the next 10 years, CJ ENM and the Saudi Ministry of Culture plan to jointly host various cultural events, co-invest in cultural content, develop exchange programs between the two countries, and collaborate on talent development.

In particular, they agreed to strengthen cooperation in the film sector. Through collaboration with the Saudi Film Commission, CJ ENM will jointly plan and produce content targeting both Korea and Saudi Arabia, and submit CJ ENM films to the Red Sea International Film Festival in Saudi Arabia. Opportunities will be created for outstanding creators from both countries' cultural sectors to collaborate, and insights on global content distribution trends and the online video service (OTT) industry will also be shared.

CJ ENM stated, "Through this MOU, both countries can explore multifaceted cultural cooperation," adding, "It is significant as it establishes a foothold for CJ ENM's content business to expand into the Middle East."

This content was produced with the assistance of AI translation services.