"Lotte Chilsung Hosts 'Majuang' Pop-up Event Featuring Wines That Pair Well with Korean Cuisine"

[Asia Economy Reporter Eunmo Koo] Lotte Chilsung Beverage announced on the 10th that it will hold a pop-up event for Korea's longest-running wine brand, 'Majang,' at the Korean dining restaurant 'Sakye' in Seongsu-dong, Seoul, from the 17th of this month to the 3rd of next month.

The pop-up event was planned to convey the product concept of 'Majang, a Korean wine that pairs well with Korean cuisine,' through pairing Majang with Korean dishes, and to provide the MZ generation (Millennials + Generation Z), who have emerged as new consumers of wine, with an opportunity to experience Majang.

During the pop-up event period from the 17th to the 3rd of next month, customers visiting 'Sakye' can enjoy limited-time special menus inspired by Korean local dishes, such as 'Cheonrijang Chicken Thigh Steak' and 'Chicken Dongchimi Pasta,' along with 'Majang Cabernet Sauvignon' and 'Majang Chardonnay.'

In particular, from the 24th to the 26th of this month, when the pop-up restaurant operates exclusively for Majang for three days, separate consumer events such as product tastings, prize draws, and photo zones will be held. Starting from 6 p.m., a 'Majang Korean Food Pairing Course' consisting of five dishes, including two types of Majang, handmade gimbugak (seaweed crisps), and charcoal-grilled steak, will be offered. Reservations for the 'Majang Korean Food Pairing Course' can be made via phone or the reservation app 'Catch Table.'

A Lotte Chilsung Beverage official said, "Through this pop-up event, we hope Majang will establish itself in consumers' hearts as Korea's representative wine that pairs well with Korean cuisine," and added, "As a Korean representative wine brand boasting over 50 years of history, we will continue to hold various events that showcase 'Korean Heritage.'

Lotte Chilsung Beverage plans to operate 'Majang Supporters,' composed of wine enthusiasts and beginners, and during the Majang pop-up event period, will hold master classes conveying the Majang brand story and Majang pairing course tasting events for the Majang Supporters.

This content was produced with the assistance of AI translation services.