InterContinental Achieves Record High Hotel Bingsu Sales in May... Launches New Package

Grand InterContinental Seoul Parnas's 2022 Bingsu.

[Asia Economy Reporter Jeon Jinyoung] The sales volume of bingsu at the Grand InterContinental Seoul Parnas and InterContinental Seoul COEX in Samseong-dong more than doubled in May compared to last year. This is the highest May sales since the hotel started selling bingsu in 2013.

According to InterContinental on the 10th, the Grand InterContinental Seoul Parnas saw about a 1.5 times increase in bingsu sales in May compared to last year, while InterContinental Seoul COEX's bingsu sales rose by more than 2.5 times year-on-year. The best-selling bingsu was mango bingsu; the Grand InterContinental Seoul Parnas is selling it in limited daily quantities for the first time this year using Jeju-grown apple mangoes to provide the highest quality. The signature mugwort bingsu, which has gained steady customer popularity since its launch in 2019 with its mugwort aroma and nuts, sold about 2.3 times more than in May last year, and the avocado vegan bingsu recorded about five times higher sales than last year, reflecting increased interest in vegan options.

Following the popularity of bingsu, both hotels launched room packages offering bingsu in June. The Grand InterContinental Seoul Parnas introduced the ‘Premium Summer Package’ starting today, which includes a one-night stay in a Junior Suite, a voucher for Jeju apple mango bingsu, and two movie tickets for Megabox The Boutique Suite theater. InterContinental Seoul COEX has been selling the ‘Cool Summer Package’ since June, which includes a one-night stay in a Classic Room and a choice of tomato bingsu, coffee bingsu, or mango bingsu to enjoy at the lobby lounge.

This content was produced with the assistance of AI translation services.