Jeonnam Promotion Agency Successfully Concludes Excellent Product Evaluation Consultation Meeting

Support for Market Expansion of Small and Medium Enterprises Related to Agricultural, Fisheries Food and Bio-materials in Jeonnam Province

[Asia Economy Honam Reporting Headquarters Reporter Kim Chunsu] The Jeonnam Information and Culture Industry Promotion Agency (Director Lee In-yong, hereinafter referred to as the ‘Promotion Agency’) announced on the 9th that it held the ‘2022 Honam Region One-Person Creative Enterprise Support Center Excellent Product Evaluation’ at Naju City Hotel on the 31st of last month, achieving the result of 115 cases of entry decisions into large distribution companies.

This event was co-hosted by a total of eight organizations including Jeollanam-do (Agriculture, Livestock and Food Bureau, International Cooperation Office), Honam Region One-Person Creative Enterprise Support Centers ((Foundation) Gwangju Information and Culture Industry Promotion Agency, (Foundation) Jeonju Information and Culture Industry Promotion Agency, (Corporation) Gwangju Jeonnam ICT Association, (Corporation) Jeonnam Yeosu Industry-Academia Convergence Center), (Foundation) Jeonnam Creative Economy Innovation Center, Korea Agricultural Technology Promotion Agency, and KOTRA.

A total of 82 companies, including excellent agricultural and marine product companies in the province such as rice, sweet potatoes, and abalone, as well as processing companies including gimbugak, seaweed salad, and cosmetics, showcased more than 250 diverse agricultural, livestock, and marine food products and processed goods.

At the event, 45 product planners (MDs) from 25 domestic distribution companies such as GS Home Shopping, GS Retail, Nonghyup Economic Holdings, Hyundai Department Store, 11st, Wemakeprice, and Post Office Shopping attended. They met with pre-matched companies to source products suitable for their distribution companies and conducted one-on-one consultations on product design, production, and quality.

Participating companies received one-on-one domestic distribution expert consultations over eight sessions, resulting in significant achievements with 115 entry decisions and 174 entry reviews out of 360 consultations.

Director Lee In-yong stated, “For companies that were not selected by distribution company product planners (MDs) but were recognized for their potential, we will continue to support not only simple consultations but also product improvement and advancement.”

This content was produced with the assistance of AI translation services.