Lotte Hi-Mart Launches Own Brand 'Hi-Made' Pet Appliances

HiMade Smart Pet Toy (HSPST-SI5M).

[Asia Economy Reporter Jeon Jinyoung] Lotte Hi-Mart will launch its own brand HIMADE pet appliances on the 9th. In line with the growing trend of pet-owning households, Lotte Hi-Mart is releasing two types of pet appliances under the HIMADE brand: a foot massager and a smart toy. Developed in collaboration with Shinil Electronics, these products offer enhanced performance and durability. They are available at about 200 stores located in high pet-ownership areas such as Mega Store Jamsil, Suwon, and Masan branches, as well as on the online shopping mall.

The newly released “HIMADE Pet Foot Cleaner & Massager” is a product that cleans and massages pets’ dirty paws after walks, helping to maintain cleanliness and health. This product features functions that carefully consider pets’ needs. It includes a safety shut-off function that automatically stops operation after 10 minutes for safe use. With a low noise level of 55dB (decibels), it prevents pets from being startled during use. The cleansing intensity can be adjusted in two steps to help pets adapt to the product. It also boasts excellent cleaning power. The silicone brush, composed of 157 soft bristles arranged in a two-layer structure, provides gentle massage as well as cleaning between fur. The brush is easily detachable for convenient cleaning. It is a wireless product and can be used for up to 7 hours on a full charge.

Also launching is the “HIMADE Smart Pet Toy,” which allows enjoyable playtime with pets. It consists of feathers coming out from six directions, a 360-degree rotating track ball, and an LED lamp mounted on top. This model features three play functions. The automatic feather play releases feathers through six holes, and the track ball play moves the track ball installed in the middle of the product to attract pets’ attention. The LED lamp changes colors to stimulate curiosity. There is also a smart sleep mode that considers pets’ sleeping time. When light is blocked or it becomes night, the product automatically stops operation to help pets sleep.

The head of Lotte Hi-Mart’s PB Development Team said, “In line with the growing trend of pet-owning households, we are introducing HIMADE pet appliances that offer both cost-effectiveness and emotional satisfaction,” adding, “We plan to continue developing and launching various unique appliances that reflect new lifestyles.”

This content was produced with the assistance of AI translation services.