Starbucks "Over 10 Million Personal Cup Orders This Year"

[Asia Economy Reporter Moon Hyewon] The number of personal cup orders at Starbucks Korea has surpassed 10 million this year.

According to Starbucks on the 9th, the number of personal cup orders from January to May this year reached 11.4 million, a 34% increase compared to the same period last year.

Since the related statistics began being compiled in 2007 until May this year, the cumulative number of personal cup uses reached 97.65 million. When converted into monetary value, the accumulated benefits amount to approximately 51.3 billion KRW. Starbucks views the increase in personal cup usage as a sign that the culture of using reusable cups is continuously spreading.

Starbucks has been enhancing customer benefits to promote the culture of using personal reusable cups. Since January this year, the discount for using a personal cup has been increased from 300 KRW to 400 KRW. Instead of a monetary discount, customers can choose to accumulate Eco Stars; for every 10 Eco Stars accumulated, 5 additional event stars are provided the next day, allowing customers to enjoy various benefits through star accumulation.

Additionally, to encourage the use of reusable cups instead of disposable cups, Starbucks holds a "No Disposable Cup Day" campaign on the 10th of every month.

On the 10th, Starbucks Rewards members who use personal reusable cups at Starbucks stores and receive personal cup discounts or Eco Star accumulation benefits will be entered into a draw to win two tall-size free drink coupons.

This content was produced with the assistance of AI translation services.