Maeil Dairies Launches 'Barista Rules Grande' No-Label Americano

[Asia Economy Reporter Song Seung-yoon] Maeil Dairies announced on the 9th that its large-capacity coffee brand Barista Rules Grande has newly launched an Americano with the label removed.

The new product, Barista Rules Grande No-Label Americano, removed the plastic label from the container to consider environmental impact and improve recycling convenience. Maeil Dairies expects that the release of this no-label package will have the effect of planting 2,000 30-year-old pine trees annually.

The label-removed Barista Rules Grande Americano uses the same highest-grade SHB beans from Guatemala Antigua as the existing product. Grown in mineral-rich volcanic ash soil, it is characterized by a savory and smoky nutty aroma. The water grinding method, which grinds and extracts the beans underwater, is applied to preserve the original flavor of the coffee without adding synthetic coffee aroma, highlighting the unique taste and scent of the origin.

Barista Rules Grande No-Label Americano is available on major online shopping malls including the Naver Brand Store. On the 17th, a 'Maeil Dairies Barista Rules Special Exhibition' will also be held on Naver Shopping Live.

A Maeil Dairies official said, "We hope the no-label new product will be a good choice for customers who care about the environment," adding, "Maeil Dairies will continue to make company-wide efforts for a sustainable environment."

This content was produced with the assistance of AI translation services.