hy's 'Frozen Yakult' Monthly Sales Surpass 10 Million Units

[Asia Economy Reporter Eunmo Koo] hy announced on the 9th that its beverage brand 'Frozen Yakult (Eolya)' sold 10.3 million units in May alone. The cumulative sales volume until May reached 34 million units, showing about a 17% increase compared to the same period last year. This growth rate is steeper than last year's record-high sales.

Eolya is a frozen beverage that can be consumed either by drinking or freezing. Containing probiotics, it supports gut health and is popular as a healthy snack during the summer. Especially this spring, the average temperature reached record highs, which is analyzed to have influenced the early rise in sales.

Eolya has undergone continuous changes through product development and investment. Starting with the launch of the health functional food 'Upside-down Yakult' certified by the Ministry of Food and Drug Safety in February last year, it released 'Frozen Yakult Shine Muscat' in June of the same year, incorporating the popular summer fruit Shine Muscat. This contributed to the highest annual sales volume last year. This year, the product lineup is steadily expanding with a new product featuring apple mango.

Kim Ilgon, head of the hy Dairy Products CM Team, said, "Strengthening functionality as well as developing products reflecting trends seems to have been effective in continuously raising brand awareness. Since these products were born by reflecting consumer opinions, we plan to focus on product development and marketing using this as a foundation going forward."

This content was produced with the assistance of AI translation services.