"Wallets Opened for Hyanghyangsaeksaek" First 'Ollyoung Sale' Sales After Social Distancing Lifted

This Summer's Beauty Keywords: 'Color' and 'Scent'
Sales of Color Makeup Products Like Color Cosmetics and Hair Dye Surge
Perfume Also Sees Unusual Summer Demand Amid Consumer Spending Boom

On the first day of the Olive Young Sale on the 2nd, customers visiting the Olive Young Gangnam Flagship store are enjoying shopping.

[Asia Economy Reporter Yuri Kim] At CJ Olive Young's large-scale discount event "Olive Young Sale," held for the first time since the lifting of social distancing measures due to COVID-19, consumers opened their wallets for 'color (色)' and 'fragrance (香)'. Sales of 'color makeup' products such as color cosmetics and hair dye, which had been relatively subdued during the COVID-19 situation, surged, and perfumes also enjoyed an unusual summer boom due to the explosion of consumer sentiment.

Olive Young announced on the 9th that an analysis of sales from the summer Olive Young Sale held from the 2nd to the 8th showed strong performance in 'color makeup' products such as color cosmetics, and a significant increase in those seeking perfumes. This is attributed to the activation of outdoor activities such as going out and private gatherings.

Looking at detailed sales by category, color cosmetics such as cushions, lip tints, and eyeliners ranked within the top 10. Compared to the sale in June last year (June 3?9), sales increased by 54%, 54%, and 24%, respectively. Demand for color cosmetics has been steadily increasing since the lifting of social distancing, and this trend continued during this sale.

Another 'color makeup' product group, hair dye, also grew by about 26%. Unlike the steep growth of gray hair dye for gray hair management during the COVID-19 pandemic, this sale saw a significant increase in sales of fashion hair dyes that bleach and change hair color, driving the growth of hair dye products.

With pent-up consumer sentiment exploding, perfumes also enjoyed a boom, ranking within the top 10 in category sales. It is considered unusual for perfumes, which usually peak in winter, to gain such popularity in summer.

An Olive Young official said, "Through the first large-scale discount event since the lifting of social distancing, we were able to preview post-endemic trends," adding, "We will continue to strengthen our position as the representative shopping platform for the MZ generation based on Olive Young's differentiated competitiveness, including trendy products and omnichannel experiences."

This content was produced with the assistance of AI translation services.