With Outdoor Activities Surging... Retail Industry Sees Increase in Travel and Sports Equipment Sales

Shinsegae Department Store Main Branch Swimsuit Section.

[Asia Economy Reporter Lim Chun-han] With the heatwave arriving earlier than usual and social distancing measures lifted, travel and outdoor activity-related products are gaining popularity in the retail industry.

According to Shinsegae Department Store on the 11th, swimsuit sales last month increased by 175.6% compared to the same period last year. Travel bags rose by 70.7%, and sunglasses sales increased by 119.5%. Fashion sales are also showing strong performance. Last month, women's fashion sales grew by 28.8%, men's fashion by 31.1%, and young fashion by 38.8%.

Shinsegae Department Store is opening a pop-up store for the French brand 'Goyard' at Daejeon Shinsegae Art & Science this month, showcasing luggage collections. Additionally, from the 13th to the 19th, SSG.com will hold a swimsuit special exhibition.

At E-Mart, golf equipment sales increased by 34% compared to the same month last year. Sales of racket sports equipment such as badminton and tennis rose by 40.6%, table tennis equipment by 116%, soccer equipment by 45%, and basketball and volleyball equipment by 20%. Travel-related products also sold well, including travel bags (100.8%), sun visor hats (52.8%), swimsuits (117%), buoyancy suits and snorkeling gear (345%), and surfboards and water sports equipment (423%).

E-Mart is offering up to 30% discounts on summer clothing and camping gear related to outdoor activities until the 15th. An E-Mart representative said, "We have prepared various products and promotions for many customers looking forward to summer outings and outdoor activities," adding, "We will continue to proactively introduce products that match customer trends to provide even greater benefits."

This content was produced with the assistance of AI translation services.