Pillow Selection, "Consider Side Sleeping Position and Softness"

Evezari Announces Statistics on '3 Important Factors When Choosing a Pillow'

Current statistics on '3 important factors when choosing a pillow' announced by the Evejari Sleep Environment Research Institute.
[Graphic by Evejari Sleep Environment Research Institute]

[Asia Economy Reporter Kim Jong-hwa] Total sleep care brand Evejarie Sleep Environment Research Institute has announced statistical results that reveal the current status of the '3 important factors when choosing a pillow.'

Evejarie emphasized that various factors should be considered when selecting a pillow, especially ▲average sleeping posture ▲cervical height ▲preferred firmness, and it is important to check whether these suit the individual.

The Evejarie Sleep Environment Research Institute and its subsidiary brand Sleep&Sleep conducted this status analysis to understand the customer selection ratios and combinations for the three factors, while also highlighting the importance of experiential consulting. They analyzed 1,424 valid responses entered by customers at kiosks inside Evejarie’s unmanned pillow experience space, Sleep Lounge, from July 2020 to April 2022, as customers sought pillows that fit them.

The results showed that 67.9% of the analyzed subjects reported sleeping positions involving tossing and turning or sleeping on their side. Regarding cervical height, 75% were under 3 cm, and 65% preferred soft materials.

Furthermore, a comprehensive analysis of the survey items revealed that the combination of 'tossing and turning or sleeping on the side,' 'cervical height under 3 cm,' and 'preference for soft pillows' accounted for the highest proportion at 34.3%. In contrast, only 3.3% responded with 'sleeping straight,' 'cervical height 3 cm or more,' and 'preference for firm pillows.'

Jo Eun-ja, Deputy Director of the Evejarie Sleep Environment Research Institute, stated, "Although there are items chosen by a large proportion of people, this statistical data shows that everyone has different sleeping habits, body types, and preferences." She added, "As the statistics indicate, since the main factors affecting pillow use vary by individual, we strongly recommend experiencing the pillow firsthand to check whether it maintains a proper sleeping posture when lying on the side, and to directly confirm how soft or firm it is before purchasing."

Meanwhile, Sleep Lounge is an unmanned pillow experience space by Evejarie that has strengthened non-face-to-face experiences and self-consulting services. Visitors can check their sleeping posture, cervical height, and preferred pillow firmness through kiosks and receive optimal pillow recommendations. They can freely try various pillows of different materials and heights, including the recommended ones. Sleep Lounge opened in July 2020 and recently celebrated its 2nd anniversary this month.

This content was produced with the assistance of AI translation services.