Simmons Bed Releases Lecture by Film Critic Lee Dong-jin on YouTube Channel

Simmons Bed released an insight lecture by Lee Dong-jin, a leading domestic film critic, as part of its SNS socializing content series.
[Photo by Simmons]

[Asia Economy Reporter Kim Jong-hwa] Simmons Bed has released a lecture video featuring the life and insights of renowned film critic Lee Dong-jin on its YouTube channel as part of its SNS socializing content series.

Lee Dong-jin, who demonstrated profound film analysis by hosting the live broadcast of the Academy Awards, the world's most prestigious ceremony, for four consecutive years, delivered an honest lecture on the theme of "The Life of a Film Critic" in two videos uploaded on the 3rd and 7th.

Lee attracted attention by calmly sharing his professional reflections, having lived as a film critic for over 25 years since the 1990s in Korea, where there are only about ten people working as film critics.

He stated, "The most important thing in film criticism is (above all) honesty," adding, "I believe that honesty, which means being able to self-reflect on whether you are handling your work properly, applies equally to all professions." Regarding career choices, he advised, "If you have a field where your identity lies, you need to make an effort to protect it," and "At the same time, if you do not feel any fulfillment in your job, there should be at least a minimum threshold to know when to avoid it."

This video was filmed at the SNS socializing platform 'Simmons Studio,' located on the second floor of Simmons Grocery Store Cheongdam, a 'hot place' in Cheongdam. Lee Dong-jin's lecture video can be viewed on Simmons' official YouTube channel.

This content was produced with the assistance of AI translation services.