Lotte Duty Free, Recruiting 2nd Batch of Cheerups... "Taking on Reviving Local Small Businesses"

Lotte Duty Free is recruiting the second cohort of Cheerups, a win-win cooperation project with local small business owners, until August 5.

[Asia Economy Reporter Lim Chun-han] Lotte Duty Free announced on the 8th that it will recruit the 2nd term of Cheer-ups, a win-win cooperation project for local small business owners, until August 5.

The Cheer-ups project is Lotte Duty Free's representative social contribution activity that supports small business owners operating food service businesses and contributes to revitalizing the local economy and tourism. So far, Lotte Duty Free has selected 62 restaurants located in Korea's representative tourist destinations and supported their business activities by replacing old signs and producing foreign language menus.

This year, a total of 40 small business owners in the Incheon area will be selected. Selected small business owners will receive 1:1 customized consulting from online marketing experts specializing in the food service industry and local shopping districts. Considering the characteristics of Incheon, which attracts many foreign tourists, the project helps with store rebranding by producing menus that include foreign languages. In addition, marketing activities that are difficult for small business owners to carry out individually will be conducted through online promotional content and video production linked with Naver Happy Bean.

A Lotte Duty Free official said, “We hope the Cheer-ups project will help local small business owners who are reorganizing their stores amid expectations of the endemic (periodic outbreak of infectious diseases). We will continue various social contribution activities that can promote mutual growth with local communities where Lotte Duty Free operates, such as Incheon, Jeju, and Busan.”

This content was produced with the assistance of AI translation services.