'Pill+Liquid' Convenience Leads Popularity of Dual-Form Hybrid Health Supplements

Increased Interest in All-in-One Consumption
Convenience Takes the Lead

Pulmuone 'Kanlove X2' and 'Heartlove X2'

[Asia Economy Reporter Eunmo Koo] Dual-form functional beverages that combine general food and health functional food into one for simultaneous consumption are expanding their market by emphasizing convenience.

According to the industry on the 10th, Pulmuone Green Juice's converged health functional foods 'Kanlove X2' and 'Heartlove X2' surpassed cumulative sales of 1 million bottles within five months of launch as of the 24th of last month. Kanlove and Heartlove X2 are products that contain green juice, a general food, and three types of vitamin B in pill form in one bottle.

Converged health functional foods are dual-form products that combine general food and health functional food into one, enhancing convenience by allowing simultaneous intake. Dual-form products are designed so that pills and liquid can be consumed at once; before opening, the pills are separately stored in the product's cap, but once opened, the pills and liquid can be consumed together.

hy 'MPRO4 (Empro4)'

hy, which was the first in Korea to introduce dual-form containers, is also seeing an upward trend in related products. According to hy, 'Jang Jipjung Care MPRO4 (Mpro4)', released in dual-form in February, recorded sales of 1,441,252 units in its first month, increasing to 2,554,682 units in March and 2,624,434 units in April. A hy official said, "We introduced dual-form to enhance product safety and preservation," adding, "The convenience of not having to separately manage health functional foods and ease of consumption are influencing factors."

The industry sees the health functional food market expanding as 'self-medication' consumers who purchase functional ingredients they need increase. In particular, there is growing interest in the beverage industry in converged health functional foods that combine liquid-type beverages such as liquid tea, mixed drinks, and fruit and vegetable juices with health functional foods in capsule or tablet form.

As dual-form health functional foods gain consumer response, companies are expanding their lineups. On the 2nd, hy launched 'Haruyachae Vital Eye Health,' which contains fruit and vegetable juice and capsules that help eye health in one bottle. Pulmuone Danone also launched two new dual-form health functional food products, 'Activia Jang Solution Gold' and 'Gan Solution Gold,' for the first time on the 2nd of last month.

This content was produced with the assistance of AI translation services.