"Kia Electric Vehicles Meet in the Metaverse"…Niro Virtual Theme Park Unveiled
[Asia Economy Reporter Choi Dae-yeol] Kia announced on the 7th that it has opened an electric vehicle Niro EV experience space called 'Kia Ecovillage' on the metaverse platform Roblox.
Roblox is a global online entertainment platform with many users not only in North America and Europe but also in South Korea. It is characterized by offering a variety of games to enjoy.
The virtual world Kia Ecovillage is themed around an eco-friendly life where humans and animals communicate to recharge eco-friendly energy. It features four virtual spaces: a village, a beach, an energy center, and a camping site. Participants can view artworks at the Kia NFT Center and experience electric vehicles through various games.
Participants can drive the Niro EV themselves to deliver items, play games such as putting balls into the vehicle trunk, vehicle racing games, and dance games. Coins earned through games can also be used to purchase items within the virtual world.
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