Meet Eco-Friendly Products Made by MZ... Lotte Home Shopping Launches Eco-Friendly Package 'Otherapy'

Lotte Homeshopping launches 'Otherapy,' an eco-friendly package targeting the MZ generation.

[Asia Economy Reporter Jeon Jinyoung] Lotte Homeshopping is expanding its self-planned products by launching the eco-friendly brand ‘Otherapy,’ directly planned by the MZ generation (Millennials + Generation Z), with the ‘Body Package.’

Last September, Lotte Homeshopping established the ‘MZ PB Development Team,’ composed solely of MZ generation employees, and is developing self-planned products targeting the MZ generation. As the first product, reflecting the MZ generation’s characteristics of being interested in self-care and health, they launched a high-protein nutritional snack called ‘Uju Protein.’ After about four months of preparation, it was first sold in limited quantities on ‘Wadiz,’ the nation’s top crowdfunding platform, last January, achieving more than 40 times the target. Building on this success, they launched the second brand ‘Otherapy,’ targeting the MZ generation who value recent trend of value consumption such as eco-friendliness, and are introducing a variety of eco-friendly products.

‘Otherapy’ is a compound word of ‘Other’ and ‘Therapy,’ meaning ‘a different choice in daily life makes the earth and me happy.’ With the concept of an ‘eco-friendly’ shop, it proposes sustainable and natural zero waste. They plan to offer a variety of products that ▲reduce plastic and waste ▲are reasonably priced ▲and embody the sensibility of people in their 20s and 30s. The brand’s first product, the ‘Otherapy Starter Package,’ is an eco-friendly body package consisting of a shampoo bar (80g), body bar (80g), solid toothpaste, and bamboo toothbrush.

The product will be sold in limited quantities on the well-known domestic commerce platform ‘Kakao Makers’ until the 10th of this week. Next month, it will be introduced on Lotte Homeshopping’s mobile TV ‘L.live,’ and plans include entering various shopping platforms such as eco-friendly specialty offline stores, as well as expanding into the B2B market including golf courses, lodging businesses, and travel agencies. Additionally, within this year, they plan to gradually expand the product line by introducing kitchen items such as biodegradable plastic bags, gloves, dishwashing bars, and scrubbers.

Choi Miryung, head of Lotte Homeshopping’s MZ PB Development Team, said, “Since the dedicated team composed of MZ generation employees was established, the first product launched in January last year received a good response,” and added, “As the MZ generation values value consumption, we launched the eco-friendly brand ‘Otherapy,’ and we plan to expand the product line in the future.”

Meanwhile, to discover and commercialize innovative ideas from MZ generation employees, Lotte Homeshopping held an in-house contest called ‘Game Changer Audition’ last April. The team that proposed ‘developing self-planned products targeting the MZ generation’ by differentiating from existing products won the final prize. Subsequently, to commercialize the idea, the ‘MZ PB Development Team’ was established, composed of participating employees. All members, including the team leader, are from the MZ generation, and they will continue to plan projects targeting the MZ generation.

This content was produced with the assistance of AI translation services.