Saenghwal Gongjakso Appoints Kim Sejeong as First Brand Model... "Matches Clean Image"
[Asia Economy Reporter Kim Bo-kyung] Saenghwal Gongjakso has selected singer and actress Kim Se-jeong as its first brand model and launched a TV advertising campaign (TVC) starting from the 4th.
Saenghwal Gongjakso is a lifestyle goods specialty brand that offers products meeting the criteria of reliable ingredients, reasonable prices, and clean designs that harmonize well with surrounding interiors. In April, the brand underwent a renewal for the first time in eight years since its establishment to evolve into a lifestyle brand. Saenghwal Gongjakso chose Kim Se-jeong as its first muse, judging that her bright and clean image aligns well with the newly renewed clean and sophisticated brand identity of Saenghwal Gongjakso.
Actress Kim Se-jeong is loved by the public for her diverse activities, including singing, dramas, variety shows, and musicals. She received favorable reviews for her role in the recently concluded popular SBS drama "Sanaematchun" and has confirmed her appearance in SBS's new drama "Oneul-ui Webtoon," continuing her rising trajectory.
The new advertising campaign released from the 4th conveys the message "Oneul-do Saenggongjeok" through stylish visuals. It emphasizes light, shadow, and sound in a minimal space and clearly showcases Saenghwal Gongjakso's brand identity through line graphics.
Additionally, Saenghwal Gongjakso has revamped its official mall website to enhance customer convenience. The site is visually unified by reflecting the tone and manner of the new BI, allowing customers to easily browse and purchase various Saenghwal Gongjakso products.
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A representative of Saenghwal Gongjakso stated, "Kim Se-jeong was selected as the first model because her bright and positive charm is loved by a wide age range, and we believe she will create synergy with Saenghwal Gongjakso. We plan to carry out diverse brand activities going forward."
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