No Skimmed Milk Powder or Artificial Coloring... CU PB Milk Changes to Friends Milk with 79% Raw Milk Content

CU's Friends Milk.

[Asia Economy Reporter Jeon Jinyoung] CU’s popular private brand product, the HEYROO processed milk series, will be renewed this month as ‘Friends Milk (1850 KRW, 500㎖)’ with a significantly increased raw milk content.

According to CU on the 5th, Friends Milk raised the content of domestic first-grade raw milk from the previous 50% to 79%. The 79% raw milk content is among the highest in the industry as well as among all processed milk products currently on sale. No skimmed milk powder made by separating and removing milk fat, nor reconstituted milk that mimics milk flavor, were added, and no artificial coloring was used.

The product name was changed to Friends Milk, a name associated with the number 79 (which sounds like “chingu,” meaning friend), to express CU’s identity as a brand like a friend, emphasizing the raw milk content. The design highlights the content (79%) in a size covering nearly half of the package.

The product will be released in four flavors, the most popular among the existing processed milk series: chocolate, strawberry, coffee, and banana.

This renewal was planned as part of a quality innovation for convenience store private brand processed milk, in line with the recently raised consumer standards. While convenience store private brand processed milk previously emphasized large volume and low price following the cost-effectiveness trend, recently, as more consumers carefully check the nutritional content of purchased products, high-quality products are being introduced.

Song Youngmin, head of the Beverage Food Team at BGF Retail, said, “This renewal was carried out as an opportunity to further improve the quality of a private brand product that has been loved by customers for a long time, to provide good quality products at a reasonable price,” adding, “CU plans to sequentially renew its private brand products currently in operation to improve the original taste and quality of the products.”

This content was produced with the assistance of AI translation services.