Lotte ON Summer Fashion and Living Brand Sale

Lotte ON Vibe ON Special Exhibition.

[Asia Economy Reporter Jeon Jinyoung] Lotte ON will hold the ‘First Monday & Brand Pick’ event from the 6th to the 12th, offering up to 70% discounts on summer season products and vacation-related items.

According to Lotte ON on the 5th, on the day of First Monday, the 6th, customers can enjoy up to 20% discount coupons and up to 10% instant card discounts. During the Brand Pick event running until the 12th, popular summer brand products will be offered at prices discounted by up to 50%. Additionally, the newly introduced ‘VIBE ON’ this month will provide up to 70% discounts focusing on season-sensitive fashion and living products.

Lotte ON prepared this event reflecting the fact that customers looking for summer season products have sharply increased as early summer heat begins, with daytime temperatures approaching 30 degrees Celsius.

First, Lotte ON prepared discount and reward benefits applicable to summer season products for the First Monday event, and also runs the ‘Top 100 Week’ gathering popular department store products, offering up to 10% discount coupons and up to 10% card discounts.

For the Brand Pick event, carefully selected popular summer season brands will offer discount benefits. This month, 12 brands were selected, including ‘Helen Kaminski’, a hat brand considered an essential item for women’s summer vacation destinations; swimwear brands ‘Arena’ and ‘Elle’; and sports and fashion brands such as Adidas and Beanpole Kids. During the event period, customers can choose five brands they want and receive Brand Pick coupons. By stacking these with First Monday coupons and others, they can enjoy discounts of up to 50%. Furthermore, sharing the event with friends allows customers to select one additional brand.

From the 6th to the 12th, the new ‘VIBE ON’ event will be introduced. VIBE ON is short for ‘Vibe is right here brand collection’, an event showcasing popular brands and products each season, focusing on the fashion and living categories most sensitive to seasons and trends. During the event, fashion and living halls will be operated, offering related brands and products at up to 70% discounts, along with up to 7% instant card discounts.

Representative products include themes such as ‘Comfort is the trend! About Daily Look’ and ‘Daily Shoes Loved by Everyone’ in the fashion hall, featuring Lacoste, Converse, Golden Goose, and more suitable for the summer season. In the living hall, themes like ‘Home Interior Change-up’ and ‘Let’s Get Ready for Full Summer!’ will showcase discounted products from LG Electronics, Winix, Helen Stein, and others.

Ryu Seung-yeon, Sales Operations Team Leader at Lotte ON, said, “As early summer weather continues, the number of customers looking for summer season products has noticeably increased, so we prepared the event focusing on popular summer brands. Especially, we newly introduce the VIBE ON event centered on fashion and living, which are sensitive to seasons and trends, so we hope customers take this opportunity to prepare for the summer season products.”

This content was produced with the assistance of AI translation services.