Gochang-gun Holds Agricultural Specialty Products Sales Event at Dongdaemun Shopping Mall

[Gochang=Asia Economy Honam Reporting Headquarters Reporter Kim Jaegil] A sales event for agricultural specialties from Gochang, Jeonbuk, is being held at the Dongdaemun shopping mall, Korea's number one shopping district, until the 4th.

The county announced on the 3rd that, in line with the peak watermelon shipping season, it will hold a watermelon tasting and sales event at the direct transaction sales booth in the Doota Mall plaza in Dongdaemun in collaboration with Seonunsan Nonghyup.

Launched last year, the Doota Mall (CEO Jo Yongman) win-win project "Taste of Doota: Gochang Edition" features Gochang watermelons, bokbunja (Korean black raspberries), peanuts, and sweet potatoes, which are sold both online and offline at Doota Mall stores, connecting with urban consumers.

In particular, Doota Mall, which supported the event, adds significance by backing Gochang as a win-win project region to expand sales channels for local agricultural specialties and excellent small and medium-sized enterprises, led by CEO Jo Yongman, who is originally from Gochang.

Park Seonggi, head of the Agricultural and Fishery Food Division of Gochang County, said, "I hope Gochang watermelons will provide refreshing vitality to Seoul citizens who have been exhausted by the prolonged heat and COVID-19," and added, "We will strive to supply excellent Gochang agricultural specialties directly to urban consumers in Seoul."

Gochang=Asia Economy Honam Reporting Headquarters Reporter Kim Jaegil gjg7070@asiae.co.kr

This content was produced with the assistance of AI translation services.