Kia Strengthens Product Competitiveness... Launches 'The 2023 Morning'

[Asia Economy Reporter Yoo Hyun-seok] Kia has launched the ‘The 2023 Morning’ with enhanced product competitiveness on the 3rd and has begun full-scale sales.

Since its launch in February 2004, Morning has sold approximately 1,197,000 units domestically as of May this year, establishing itself as Korea’s representative compact car. The 2023 Morning is a model with a year update. It has strengthened product features by trim and expanded options for customer-preferred specifications.

Kia applied design packages that were previously optional on existing models as standard features on the premium trims Prestige and Signature, including ▲black high-gloss front and rear bumpers and radiator grille ▲metal color accents on the radiator grille ▲chrome beltline molding ▲black high-gloss color accent side sill molding. The entry trim Standard comes equipped with ▲steering wheel audio remote control ▲Bluetooth hands-free as standard.

Also, reflecting customer preferences for infotainment functions, a new multimedia package has been configured, including ▲8-inch display audio ▲rear monitor ▲shark fin antenna ▲Hi-pass automatic payment system.

The 2023 Morning’s sales prices are 12.2 million KRW for Standard, 13.75 million KRW for Prestige, and 15.4 million KRW for Signature.

A Kia official said, "Kia’s Morning is a representative model that has led Korea’s compact car market," adding, "The 2023 Morning, which expands customer options and enhances competitiveness by trim, will be the best choice for customers considering purchasing a compact car."

This content was produced with the assistance of AI translation services.