HiteJinro Releases New TV Commercial for French Wheat Beer 'Kronenbourg 1664 Blanc'

[Asia Economy Reporter Koo Eun-mo] Hite Jinro announced on the 2nd that it will release a new TV commercial for the French wheat beer 'Kronenbourg 1664 Blanc' (hereafter 1664 Blanc). The plan is to launch marketing activities to revitalize the market after COVID-19 for 1664 Blanc, which has led the domestic wheat beer market.

This advertisement is a global campaign simultaneously aired in over 40 countries including France and Canada, under the slogan "Good Taste with a Twist," likening Blanc's unique fruity aroma, refreshing taste, the uplifting feeling when drinking, and enjoyment to a "twist." Additionally, it emphasizes Kronenbourg 1664 Blanc's signature cobalt blue color and captures the unique atmosphere of Paris, France, along with the pleasure of savoring 1664 Blanc.

Since Hite Jinro began importing 1664 Blanc in 2013, its domestic sales volume has grown at an average annual rate of about 140% over nine years. A special limited edition package exclusively for the domestic market is planned to be launched in August.

This content was produced with the assistance of AI translation services.