GS Retail Recruiting Eco Creators... "Raising Awareness of Environmental Issues Through Videos"
[Asia Economy Reporter Lim Chun-han] GS Retail announced on the 2nd that it is recruiting ‘Eco Creators’ who will raise awareness about environmental issues through videos.
Eco Creators is a customer participation project conducted by GS Retail and the Environmental Foundation. It aims to nurture environmental video creators who recognize the seriousness of the climate crisis and lead change, as well as to diversify environmental education. GS Shop donated 400 million KRW to the Environmental Foundation last month for this project.
The recruitment is divided into youth and expert categories. In the youth category, anyone under 19 years old can apply as a team of up to five members. They need to submit a video synopsis or filming plan that can show the importance of environmental issues and resource circulation from a youth perspective.
The expert category targets prospective media social enterprises or creators. Applicants must submit a 5-minute public service video scenario and campaign plan that can improve awareness of environmental issues around us, such as the climate crisis or resource circulation.
Selected Eco Creators will receive production support funds of 2 million KRW for youth teams and 5 million KRW for expert teams, along with mentoring related to video production. Expert teams are also required to execute campaigns that citizens can participate in using the produced videos. After the campaigns, grand prizes and excellence awards will be selected separately for youth and expert categories, with a total prize money of 20 million KRW awarded.
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A GS Retail official said, “Eco Creators is one of GS Retail’s representative ESG (Environmental, Social, and Governance) projects related to the environment,” adding, “Since it was selected last year as an excellent environmental education program designated by the Ministry of Environment, we hope many youths and experts will apply.”
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