A Samsung Electronics model is showcasing a Bespoke refrigerator equipped with the Alex Prova channel at the Samsung Electronics Digital Plaza Gangnam Main Store located in Nonhyeon-dong, Seoul.

A Samsung Electronics model is showcasing a Bespoke refrigerator equipped with the Alex Prova channel at the Samsung Electronics Digital Plaza Gangnam Main Store located in Nonhyeon-dong, Seoul.

View original image


[Asia Economy Reporter Sunmi Park] Samsung Electronics is unveiling BESPOKE refrigerator panels designed in collaboration with renowned American creative director Alex Proba.


On the 2nd, Samsung Electronics announced that starting from 10 a.m. on the 3rd, to celebrate the 3rd anniversary of the BESPOKE refrigerator launch, it will sell BESPOKE refrigerator panels designed together with Alex Proba.


This limited edition panel is for 4-door freestanding refrigerators and will be available for purchase on Samsung.com from 10 a.m. on the 3rd. The price for a set of four panels is 1.2 million KRW. It features abstract patterns inspired by nature and bold colors, creating a lively and joyful feeling.


Hot Picks Today

"Rather Than Endure a 1.5 Million KRW Stipend, I'd Rather Earn 500 Million in the U.S." Top Talent from SNU and KAIST Are Leaving [Scientists Are Disappearing] ① "Rather Than Endure a 1.5 Million KRW Stipend, I'd Rather Earn 500 Million in the U.S." Top Talent from SNU and KAIST Are Leaving [Scientists Are Disappearing] ①

A Samsung Electronics official explained, "Since introducing the popular character ‘Superfiction’ edition in 2019, we have continuously released panels in collaboration with prominent overseas artists such as Thibaud Herem and Andy Rementer, adding artistic value to the BESPOKE refrigerator."


한글 기사 보기
This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing