Lotte Home Shopping Signs Business Partnership Agreement with 4050 Fashion Platform Queenit

On the 31st of last month, at the Rapolabs headquarters in Daechi-dong, Gangnam-gu, Seoul, Shin Seong-bin, Head of Marketing at Lotte Home Shopping (left), and Choi Hee-min, CEO of Rapolabs, are taking a commemorative photo after signing a business partnership agreement.

[Asia Economy Reporter Lim Chunhan] Lotte Homeshopping announced on the 1st that it has signed a Joint Business Partnership (JBP) agreement with Rapolabs, which operates the 4050 fashion platform ‘Queenit’.

The two companies agreed to mutually cooperate on ▲expanding brand partnerships ▲conducting joint marketing ▲providing optimized products and shopping services for customers.

Considering that Queenit’s main customers are women in their 40s and 50s, similar to Lotte Homeshopping’s target customers, the agreement was made to strengthen the competitiveness of their own brands by expanding the sales channels of exclusive fashion brands beyond their own company to external platforms.

Starting with an exclusive brand exhibition for Lotte Homeshopping brands such as ‘LBL’ and ‘Laurel’ on the 7th, they will engage in strategic collaboration through joint marketing including live commerce. In addition, popular fashion products selected by Lotte Homeshopping based on big data such as customer age groups and shopping tendencies will be sold at reasonable prices on Queenit.

A Lotte Homeshopping official said, “Through this agreement, we expect to establish a foundation for exclusive fashion brands like LBL to expand customer touchpoints beyond TV home shopping to various platforms,” and added, “We plan to further strengthen the competitiveness of exclusive fashion brands through collaboration with various distribution platforms in the future.”

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