Samsung Electronics Launches Special Promotion to Celebrate 'Bespoke Grande AI' Release

For Washing Machine and Dryer Products Throughout June

[Asia Economy Reporter Park Sun-mi] Samsung Electronics announced on the 1st that it will hold a special promotion called 'Living with Grande AI' throughout June for washing machine and dryer products to commemorate the launch of the largest capacity 25kg 'Bespoke Grande AI' washing machine in Korea.

During the event period, customers who purchase a package consisting of the 25kg model of the Bespoke Grande AI washing machine and the 2022 model Bespoke Grande AI dryer 20kg All-in-One Control will receive benefits worth up to 200,000 KRW. Customers who purchase a package consisting of the 24kg model of the 2022 Bespoke Grande AI washing machine and the Bespoke Grande AI dryer 20kg All-in-One Control can receive benefits worth up to 100,000 KRW.

This event will be held at major large offline stores nationwide, including Samsung Digital Plaza, Hi-Mart, and Electron Land.

Meanwhile, the campaign 'Living with Grande AI,' which Samsung Electronics has been conducting online and offline since last March, has surpassed 30 million cumulative views on its YouTube channel alone since its first release, receiving enthusiastic attention from consumers.

The response to the omnibus films, which have been released sequentially since the end of April, is also strong. The series of five videos delivers immersive stories of protagonists living with Grande AI in differentiated genres and stories ranging from romance to psychological thriller and SF mystery. The cumulative views of the first three episodes exceeded 20 million in just four weeks, and the fourth episode, newly released on May 31, continues to receive favorable reviews.

Samsung Electronics is also conducting a consumer participation event where sharing the omnibus film videos on social media networks enters participants into a draw to win prizes such as the Bespoke Grande AI washing machine 25kg and the 2022 Bespoke Grande AI dryer 20kg All-in-One Control package.

Hwang Tae-hwan, Vice President and Head of Samsung Electronics Korea, said, "Samsung Electronics has been loved by consumers with innovative products based on the trend of preference for large capacity washing machines and dryers and advanced AI technology. We hope that through this event, more consumers will experience a new level of garment care with Grande AI."

This content was produced with the assistance of AI translation services.