InterContinental Collaborates with StartArt... Hosts Exhibition at Hotel and Supports Art Fair

An exhibition held on the 1st floor lobby of InterContinental Seoul Parnas.

[Asia Economy Reporter Jeon Jinyoung] The Grand InterContinental Seoul Parnas is showcasing works by Korea's leading artists in the hotel's first-floor lobby and sponsoring an art fair through the 'True Luxury with Art Project' in collaboration with Start Art Korea.

On the 31st, the Grand InterContinental Seoul Parnas held a press conference and announcement at its Samsung-dong hotel to host the 'Start Art Fair Seoul 2022.'

As part of the project, 27 works by contemporary Korean artists are exhibited on the hotel's first-floor lobby until the end of June. Visitors can see two pieces titled 'Return' from Kim Chang-yeol's Water Drop series, and three pieces from Kim Tae-ho, a representative artist of Korean modernism, from his 'Inherent Rhythm' series. Additionally, works by nine other artists are displayed, including Kim Geun-joong, who interprets peonies in a modern abstract style, and Lee Ae-ri, who paints twisted forms using traditional pigments.

Start Art, partnering with Parnas, collaborates with the Saatchi Gallery, a leading institution in British contemporary art, to present the Start Art Fair. Parnas is simultaneously responsible for the hotel exhibition and the official sponsorship of this art fair.

At the press conference, Yeo In-chang, CEO of Parnas Hotel, stated, "It is very meaningful to hold this event for the first time in Asia," adding, "The hotel serves as a place of exchange that promotes both global industry and local community development. We hope this will be an opportunity for Korean artists to have their talents recognized worldwide."

Curator David Serenella, speaking at the press conference, explained the choice of Korea as the venue for the art fair: "Korea is the art hub of Asia," praising, "Korean artists often use various materials instead of the usual ones painters use."

Also attending the conference were former idol turned actor and artist Kim Kyu-jong, cartoonist Kian84, and Nancy Lang.

This content was produced with the assistance of AI translation services.