Guinness Signs Official Partnership Agreement with National Soccer Team

Official Partner in the Alcoholic Beverages Sector Until 2025

[Asia Economy Reporter Eunmo Koo] Guinness, the world's best-selling stout brand, has become the new official partner of the Korea national football team.

Diageo Korea announced on the 30th that it held a signing ceremony for the official partnership contract with the Korea Football Association (KFA) and the Korea national football team at Paju NFC (National Football Center, the training center for the national team).

Through this agreement, Diageo Korea will continue its role as the official alcoholic beverage partner of the Korea national football team until May 2025, holding rights for stadium board advertisements, collective portrait rights of the national team, and usage rights of the team name.

Additionally, Guinness plans to provide Guinness beer at the pubs inside the stadium during matches hosted by the Korea Football Association and organize events allowing its customers to high-five players as they arrive at the stadium.

Dan Hamilton, CEO of Diageo Korea, said, "We are honored that Guinness will serve as the official partner of the Korea Football Association and the Korea national football team," adding, "We will actively support not only the national team but also the development of football in Korea."

This content was produced with the assistance of AI translation services.