Coffee and Cake for 2,000 Servings... BNK Busan Bank Launches Mobile Banking Life 'Gift Truck' Opening Event

[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Yong-woo] BNK Busan Bank has introduced the ‘Gift Truck’ service, which sends food trucks to desired locations. They are operating food truck items as a ‘non-banking’ business linked to banking services.

From May 30 to June 12, BNK Busan Bank prepared a ‘Cheering Campaign Delivered by Gift Truck’ event, offering a total of 2,000 servings of cake and coffee sets to celebrate the opening of the Busan Bank Mobile Banking Life ‘Gift Truck’.

This event allows customers to send a message of support to someone they want to thank, and if selected, a food truck visits the desired place and time.

A total of 20 winners, including 5 individual customers and 15 corporate customers, will receive a ‘Bonaeari’ set consisting of mini cakes and coffee.

Bonaeari is a pure Korean compound word meaning a message of support: ‘We will embrace you, let’s move forward together.’

Individual customers can participate through the Busan Bank Mobile Banking event page, and corporate customers can join via Busan Bank branch counters.

Both individual and corporate winners can receive up to 100 servings of the ‘Bonaeari’ set through the food truck.

Jung Young-jun, Head of Customer Support Group at Busan Bank, said, “We hope this Gift Truck service becomes an opportunity to convey warmth of gratitude and support,” adding, “We will discover excellent local startups and provide various non-face-to-face content services through Mobile Banking Life.”

In February, Busan Bank signed a ‘Business Agreement for Regional Win-Win Development’ with Food Travel, a designated startup company ‘Bright Club’ representing Busan and a graduate of BNK Fintech Lab’s 3rd class, adding ‘Gift Truck’ to the Busan Bank Mobile Banking Life service.

This content was produced with the assistance of AI translation services.