"Experience 6 Customized Airflows"... LG Electronics Launches New Whisen System Air Conditioner Model

LG Whisen Residential System Air Conditioner.

[Asia Economy Reporter Jin-ho Kim] LG Electronics announced on the 30th that it has launched a new 'Whisen Residential System Air Conditioner' that provides a differentiated customer experience with various customized airflow options.

The new product is the first residential one-way system air conditioner to add transparent wings called Air Guards inside the unit to more precisely control the direction of the airflow. Customers can choose from six types of 'space-customized airflow' according to the situation and space.

▲ Auto Temperature Airflow that automatically adjusts the strength and direction of the airflow to keep the indoor environment comfortable at all times ▲ Manner Airflow that cools the entire space gradually with a gentle breeze ▲ Long Power Airflow that sends air up to approximately 10.5 meters to cool the room faster ▲ Study Airflow that helps improve concentration by inducing brainwave changes through variations in temperature, airflow volume, and direction ▲ Comfortable Sleep Airflow that adjusts the indoor temperature according to the sleep cycle ▲ Forest Airflow that provides a refreshing breeze like the comfortable wind in a forest, keeping the indoor air fresh even after long stays.

The new product also significantly enhances hygiene management functions along the airflow path, such as AI Drying that automatically sets the optimal drying time to remove moisture inside the unit, and UV Nano that sterilizes the fan emitting the air with UV LED at 99.99%, allowing customers to use the air conditioner more comfortably.

LG Electronics applied various convenience features to the new product. Customers can check indoor temperature, humidity, and fine dust concentration immediately by simply pressing the 'Status Check' button on the remote control.

Additionally, through the LG ThinQ app, customers can use the air conditioner in various ways. They can remotely control the air conditioner by turning it on before arriving home or turning it off while outside, use location-based automatic operation that turns on the air conditioner automatically when approaching home, and select automatic operation based on external environmental factors such as outdoor temperature, humidity, and fine dust concentration.

The new product was recognized for its excellence in wide design that harmonizes curves and straight lines, winning the main prize in the product design category at the prestigious Red Dot Award in March.

Jaesung Lee, Vice President and Head of the Air Solution Business Division at LG Electronics H&A Business Division, said, “We will provide a differentiated customer experience in the residential system air conditioner market by leading with new products that implement various customized airflow options tailored to lifestyles and manage internal product hygiene comfortably.”

This content was produced with the assistance of AI translation services.