Hyundai Department Store Supports Eco-Friendly Brand Market Expansion... Operates Pop-Up Store

Hyundai Department Store's 'Re.Green' pop-up store.

[Asia Economy Reporter Jeon Jinyoung] Hyundai Department Store is leading ESG (Environmental, Social, and Governance) management by launching the ESG specialized online curated section ‘Re.Green’ that exclusively features products with sustainability, and by regularizing offline events to expand sales channels for eco-friendly companies.

According to Hyundai Department Store on the 30th, a pop-up store called ‘HOW TO Re.Green’ will be operated on the 5th floor of the Pangyo branch until the 16th of next month.

This pop-up store, held in collaboration with the Korea Environmental Industry & Technology Institute, is an event aimed at supporting the expansion of sales channels for upcycling companies.

The participating brands include about 10 eco-friendly brands listed in the Re.Green section on Hyundai Department Store’s official online mall The Hyundai.com, and a total of about 20 excellent upcycling companies, selling approximately 300 products.

Representative brands include ‘OWN U’, which makes fashion accessories by recycling leftover leather; ‘119 Leo’, which offers bags made from firefighter-used fireproof clothing; the upcycling brand ‘OVER LAB’, which makes bags using discarded leisure sports materials; and the global recycling brand ‘Nukak’, which produces bags and other items from discarded banners and used tire tubes.

Tables and other fixtures used in the pop-up store are also made from eco-friendly upcycled materials such as recycled sponge, milk cartons, and wooden pallets, and promotional leaflets for the event are produced using recycled paper.

During the event period, the first 100 customers who purchase over 200,000 KRW worth of event products using a Hyundai Department Store card will receive an upcycled card wallet as a gift, and the first 500 customers who purchase event products using the Hyundai Department Store mobile card instead of a physical card will be given a reusable cup.

A Hyundai Department Store official said, “We planned this pop-up store to inform customers about the excellence of upcycled products and to help expand their sales channels,” adding, “We plan to continuously introduce differentiated events that can increase customers’ interest in eco-friendliness.”

This content was produced with the assistance of AI translation services.