Lotte Food Launches 'Shefood X Maepday' Frozen Tteokbokki
[Asia Economy Reporter Eunmo Koo] Lotte Foods announced on the 30th that it will launch the frozen convenience food tteokbokki "Chef Food X Maepday Busan-style Bite-sized Garae Tteokbokki" in collaboration with the food and beverage business platform startup WeCook. "Maepday" is the representative brand of "Mieummieum Project," a spicy convenience food startup founded through WeCook's food and beverage business service.
Chef Food X Maepday Busan-style Bite-sized Garae Tteokbokki is a Busan-style tteokbokki convenience food that can be easily and quickly enjoyed at home. The sauce, inspired by famous tteokbokki restaurants in Busan, is reinterpreted with Maepday's unique spiciness. The thick sauce is spicy yet sweet, making it deliciously hot. Thick garaetteok cut into bite-sized pieces, fish cakes, green onions, and other toppings are generously included, allowing you to enjoy a hearty meal without any additional ingredients.
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A Lotte Foods official said, "Through collaboration with WeCook, we were able to quickly launch a popular menu recently," adding, "We plan to continuously release new products that meet trends through close cooperation with startups."
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