Emart Strengthens Prosumer Products... "From Household Goods to Food Items"

Good Feelings Organic Natural Core Sanitary Pads sold at E-Mart.

[Asia Economy Reporter Lim Chun-han] Emart announced on the 30th that it will strengthen the development of ‘prosumer’ products reflecting customer feedback, ranging from daily necessities to convenient food items. A prosumer refers to an active and creative consumer who participates directly or indirectly in product development.

Starting from the 2nd of next month, Emart will exclusively launch four types of ‘Good Feel Organic Natural Core Premium Sanitary Pads’ and ‘Bamboo Salt Tritini Toothpaste,’ incorporating improvements based on customer surveys. The Good Feel Organic Natural Core Premium Sanitary Pads are premium sanitary products developed jointly by Emart and Yuhan-Kimberly, based on survey results from over 2,600 customers, addressing three main customer complaints: ▲absorbency and breathability ▲safe materials ▲odor removal.

The Bamboo Salt Tritini Toothpaste is also a product reflecting customer demand for immediate effects and usage comfort, developed through analysis of over 600 customers by Emart and LG Household & Health Care. It improves on the drawbacks of existing gum and sensitive tooth care toothpastes by increasing the bamboo salt content by 1.5 times and enhancing the ingredients of jeonchil and myrrh.

From the 9th of next month, Emart will conduct a recipe voting event for the ‘Honey Combination Late-Night Snack Set I Make’ through the ‘Kitchen Deli Club’ within the Emart application (app). This is the second event following the launch of the ‘B.L.T. Deli Box,’ which was based on last month’s customer voting for the ‘My Deli Box’ recipe. For the Honey Combination Late-Night Snack Set I Make, customers will vote on their preferred product composition by selecting one item each from ▲two types of fried chicken ▲three types of fried snacks ▲two types of wing drums, and the first-place combination will be officially launched in August.

An Emart official said, "We develop exclusive products reflecting customer voices in collaboration with competitive partners and sell them at Emart and SSG.com," adding, "Through differentiated competitiveness, we will provide benefits to more customers."

This content was produced with the assistance of AI translation services.