Men's Korea Embeds Korean Design and Historical Value in Lifestyle Accessories

Hwang Hyun-jun, CEO of Men's Korea
Uses Hunminjeongeum and Dokdo illustrations
Materials and processes 100% domestically produced

Hwang Hyun-jun, CEO of Mens Korea.

[Asia Economy Reporter Lim Chun-han] "Men's Korea is a brand that reinterprets Korean and patriotic designs into everyday accessories."

Hwang Hyun-joon, CEO of Men's Korea, said in an interview with Asia Economy on the 30th, "Thanks to unique designs that embody historical value and excellent quality, word of mouth has spread among the younger generation. Over 70% of visitors and purchasers of the brand are from the MZ generation (Millennials + Generation Z), and the response is so enthusiastic that it is exposed more than 5 million times monthly on social media (SNS)."

Men's Korea reinterprets meaningful content such as Hunminjeongeum, heroes of the March 1st Movement, handwriting of student soldiers who participated in the Korean War, as well as images of the Taegeukgi flag and Dokdo, into designs for commonly used everyday items like phone and earphone cases. Since the products carry the special meaning of the Republic of Korea, all raw materials and processes are 100% domestically produced.

CEO Hwang emphasized, "As the brand grows, it pursues a win-win ecosystem where Korean companies can also grow alongside. In terms of manufacturing processes, to ensure that the meaningful designs are not easily erased, the patterns are engraved once with ink and coated once more to enhance product quality. We wanted to break the prejudice that sponsored products are of low quality."

Men's Korea's goal is to create a ‘Stronger Republic of Korea.’ CEO Hwang explained, "30% of the total product profits are donated to multiple projects supporting independence activists, Korean War veterans, and undernourished children, and the number of participants and donation destinations are transparently shared on the product detail pages within the shopping mall."

Men's Korea plans to revamp its website to implement a system where users can directly choose donation recipients and purchase products. CEO Hwang said, "We have created a structure where consumers can trust and support by working with or meeting donation organization representatives more than 10 times directly," adding, "Moreover, we confirm monthly through conversations with the representatives to ensure the purpose of the sponsorship remains unchanged."

CEO Hwang stressed the importance of operating a D2C (direct-to-consumer) shopping mall as a key factor for long-term success as a value consumption brand. In fact, over 60% of Men's Korea's total sales come from its mall. He said, "Consumers looking for value consumption items seem to feel it is more valuable to purchase from the official shopping mall," and added, "The Cafe24 platform was helpful for the business because of its high compatibility when linking with external services."

This content was produced with the assistance of AI translation services.