Beef-Loaded Wando Clear Seaweed Soup sold at 7-Eleven.

Beef-Loaded Wando Clear Seaweed Soup sold at 7-Eleven.

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[Asia Economy Reporter Lim Chunhan] Seven Eleven introduced the home meal replacement brand ‘Soban’ in 2018 and has been continuously releasing menus optimized for single-person and two-person households.


On the 10th, Seven Eleven launched its own Beef-Loaded Wando Clear Seaweed Soup. This product contains eco-friendly Wando seaweed certified organic by the Ministry of Oceans and Fisheries, generously combined with beef. Instead of the commonly used beef brisket in seaweed soup, it uses lean beef round, resulting in a light, clean, yet rich broth flavor.


The Seoul Mandu series has been very popular, selling over 250,000 units since June last year. Seoul Mandu is a premium handmade dumpling brand featured in famous department store food halls, offering frozen and refrigerated products that allow customers to easily enjoy the recipe of a 53-year dumpling master at home.



Seven Eleven expanded its premium frozen convenience food lineup by additionally releasing four types of Seoul Mandu: Meat King Mandu, Kimchi King Mandu, Sichuan King Mandu, and Binghwa Mandu. Binghwa Mandu originates from the Shenyang region in China and is characterized by its crispy dumpling skin made from a special starch powder. Named Binghwa Mandu because the dumpling skin resembles snowflakes, it allows you to enjoy both the moistness of boiled dumplings and the crispiness of fried dumplings simultaneously.


This content was produced with the assistance of AI translation services.

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