Seoul Metro, 5th Anniversary Celebration with KakaoTalk 'Ttota' Emoticon Distribution

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[Asia Economy Reporter Park Jong-il] Seoul Metro Corporation is holding a KakaoTalk emoticon distribution event to celebrate its 5th anniversary.

By adding the corporation's KakaoTalk channel at 2 p.m. on May 31 this year, participants can join the event, and emoticons will be distributed on a first-come, first-served basis.

To commemorate the corporation's 5th anniversary with citizens, the corporation created 16 types of animated emoticons featuring various appearances of its official character, ‘Ttota,’ and will distribute a total of 25,000 emoticons.

‘Ttota’ is named after ‘Seoul Subway You Want to Ride Again’ and is designed to resemble the side profile of a train car.

The corporation utilizes Ttota in various fields such as content creation and product manufacturing.

The emoticon’s main character, Ttota, is loved by citizens for its cute appearance. When Ttota dolls were sold in person at Gwanghwamun on April 1 last year, they sold out quickly, drawing large crowds.

The corporation also distributed Ttota emoticons on June 4, 2019. At that time, a representative involved in the distribution stated that over 9,000 units were consumed at a faster pace than expected, demonstrating Ttota’s popularity.

Since then, the corporation has posted Ttota emoticon images on its official website so that everyone can use the emoticons.

Based on citizens’ love for Ttota and ongoing demand for character products, the corporation is actively developing the Ttota character business. This year, with a sales target of 20 million KRW, product sales are progressing smoothly.

The corporation plans to develop 20 new Ttota designs and expects that sales of character products using the newly created images will be further revitalized.

After distributing the emoticons, the corporation will continue to provide various citizen participation information such as cultural events and other activities through its KakaoTalk channel.

Kim Jeong-hwan, head of public relations at Seoul Metro Corporation, said, “We have prepared an event to celebrate the corporation’s 5th anniversary together with citizens. We ask for your active participation and interest in the emoticon giveaway event held on the anniversary day, and we will continue to promote various events that citizens can enjoy together.”

This content was produced with the assistance of AI translation services.